ThE Process

Almost fully managed. We handle all the SEO work. The only things we ask of you are a short onboarding call to confirm your goals and practice priorities, access to your website (or working with your developer), and timely responses if we need your approval on content before publishing. Most clients spend less than 2 hours per month on our engagement.

You work directly with a senior strategist who manages your account from audit to reporting. There are no account managers acting as go-betweens. Your strategist knows your practice, your market, and your goals and is reachable directly when you have questions

We typically need editor or admin access to your CMS (WordPress, Squarespace, etc.) and read access to Google Analytics and Google Search Console. If you have a developer managing the site, we can work directly with them for technical implementations. We’ll tell you exactly what we need before any work begins.

You receive a monthly report covering organic traffic, keyword rankings by practice area, Google Business Profile performance, calls, and form submissions tracked from organic search, links acquired, and content published. Every month, we also include a brief summary of what was done and what’s planned next, so the report is readable in 5 minutes, not 50.

We have no lock-in contracts, so you can stop at any time. If progress is slower than expected, we request a review of the strategy before any cancellation. We want to understand whether it’s a timing issue or a strategy issue. Most concerns are addressed by adjusting the approach rather than ending the engagement. But ultimately, the choice is always yours.

Absolutely. That’s the recommended way to start. The audit is free and comes with no obligation. Many firms use our audit findings to clarify their situation, compare options, or brief their internal team. If you decide to proceed with us, the audit findings feed directly into the strategy phase, so nothing is wasted.