Privacy Policy

LawyerSEO.Marketing | Last Updated: 1 March 2026

1. Introduction

LawyerSEO.Marketing (“we”, “our”, “us”) operates the website https://lawyerseo.marketing and provides search engine optimisation (SEO) services to legal professionals and law firms. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit our website or engage our services.

We are committed to protecting your privacy in accordance with applicable data protection laws, including:

  • The UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (for individuals in the United Kingdom)

  • The EU General Data Protection Regulation 2016/679 (EU GDPR) (where applicable)

  • The California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) (for California residents)

  • Other applicable US state privacy laws

2. Who We Are

LawyerSEO.Marketing is the data controller for personal data collected through this website. We operate offices in East Ham, London, United Kingdom and Torrance, California, United States of America.

For privacy enquiries, please contact us at: legal@lawyerseo.marketing

3. Data We Collect

3.1 Information You Provide

When you contact us, request a free audit, or engage our services, we may collect:

  • Full name

  • Email address

  • Phone number

  • Law firm / company name

  • Website URL

  • Geographic location / practice area

  • Any other information you voluntarily provide in enquiry forms or correspondence

3.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address and approximate geographic location

  • Browser type, version, and operating system

  • Pages visited, time spent, and referring URL

  • Device identifiers

  • Cookie and tracking data (see Section 8)

3.3 Service Delivery Data

If you become a client, we may also process:

  • Access credentials to your website, Google Analytics, Google Search Console, and Google Business Profile (shared by you for service delivery purposes)

  • Competitor and keyword research data relating to your firm

  • Performance and ranking data

4. How We Use Your Data

We use personal data for the following purposes and on the following lawful bases:

Responding to enquiries and providing free audits — Legitimate interest / Performance of a contract

Providing SEO and digital marketing services — Performance of a contract

Sending service-related communications — Performance of a contract / Legitimate interest

Sending marketing communications (where consented or where permitted under soft opt-in rules) — Consent / Legitimate interest

Analysing website traffic and improving our services — Legitimate interest

Complying with legal obligations — Legal obligation

Fraud prevention and security — Legitimate interest / Legal obligation

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

5. Legal Bases for Processing (UK/EU)

For individuals in the UK and EU, we rely on the following lawful bases under UK/EU GDPR:

  • Article 6(1)(a) – Consent: for marketing communications and non-essential cookies

  • Article 6(1)(b) – Contract: for delivering contracted SEO services

  • Article 6(1)(c) – Legal obligation: for tax and regulatory compliance

  • Article 6(1)(f) – Legitimate interests: for website analytics, fraud prevention, and service improvement, where these interests are not overridden by your rights

6. Data Sharing

We may share your data with trusted third-party service providers who assist us in operating our business, including:

  • Cloud hosting and website infrastructure providers

  • CRM and email communication platforms

  • Analytics tools (e.g., Google Analytics)

  • Payment processors

  • Professional advisers (solicitors, accountants)

All third-party processors are required to handle your data in accordance with applicable data protection laws and our instructions. We do not authorise them to use your data for their own purposes.

We may disclose personal data if required to do so by law, court order, or regulatory authority.

7. International Data Transfers

We operate in both the United Kingdom and the United States. Your data may be transferred to, stored, or processed in either jurisdiction or by service providers in other countries.

For transfers from the UK/EU, we rely on appropriate safeguards such as:

  • UK Adequacy Regulations

  • Standard Contractual Clauses (SCCs) approved by the Information Commissioner’s Office (ICO) or the European Commission

  • Other legally recognised transfer mechanisms

8. Cookies and Tracking

Our website uses cookies and similar technologies. These may include:

  • Strictly Necessary Cookies – Essential for website functionality

  • Analytics Cookies – To understand how visitors use our site (e.g., Google Analytics)

  • Marketing Cookies – To deliver relevant content and measure campaign effectiveness

Where required by law, we obtain your consent before placing non-essential cookies. You can manage or withdraw cookie consent at any time through your browser settings or our cookie consent tool.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

  • Enquiry data: up to 2 years from last contact if no contract is entered

  • Client data: for the duration of the contract plus 7 years (to comply with UK/US tax and legal record-keeping requirements)

  • Marketing data: until you withdraw consent or opt out

  • Website analytics data: as per the retention settings of the relevant analytics platform

10. Your Rights

10.1 UK and EU Individuals

Under UK/EU GDPR, you have the following rights:

  • Right to access your personal data

  • Right to rectification of inaccurate data

  • Right to erasure (‘right to be forgotten’)

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing (including direct marketing)

  • Right not to be subject to solely automated decisions with significant effects

  • Right to withdraw consent at any time (without affecting prior lawful processing)

To exercise any of these rights, contact us at: legal@lawyerseo.marketing. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

10.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

  • Right to know what personal information we collect, use, disclose, and sell

  • Right to delete personal information we have collected about you

  • Right to correct inaccurate personal information

  • Right to opt-out of the sale or sharing of your personal information

  • Right to limit the use of sensitive personal information

  • Right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at: legal@lawyerseo.marketing. We will respond within 45 days. We do not sell your personal information as defined under CCPA.

11. Children’s Privacy

Our services are directed exclusively at legal professionals and businesses. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us immediately.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, disclosure, or destruction. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The ‘Last Updated’ date at the top of this document will reflect any changes. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes acceptance of the revised policy.

14. Contact Us

For any questions, concerns, or to exercise your rights, please contact:

LawyerSEO.Marketing Operates in the United States of America and the United Kingdom

East Ham, London, United Kingdom

Torrance, California, United States

Email: legal@lawyerseo.marketing

Website: https://lawyerseo.marketing